The Growing Girls Project is the PhD dissertation of Ann Herbert. Ann approached our class looking for a better way to educate girls about puberty. Working in teams, our class delivered a variety of options to address this important issue.
Our team's end product was a mobile-centered website called Naomi Knows. In addition to a functional mobile site, our group also created several full dialogues, glossary page content, and custom illustrations. To view all elements in place, please visit our prototype in a mobile browser.
Ann and Becky set up a workshop for our class to meet with girls from Ann's study, allowing us to research our user's preferences first-hand.
We learned 8-14 year old girls prefer to learn new information from a trusted adult, or online. Our group sought to bring these two elements together by creating a trustworthy online presence, who we call Naomi (Normal Adolescent Online Mentoring Intelligence).
We framed the information as conversation, keeping the site in a relatable language for our users. Information is also broken up, and links within the conversations create an organic navigation, making it easy for our users to continuously explore.