After several drafts from each designer, this true team effort was selected by our clients in the MICA Graduate Office. Created over six-months, the project encompassed more than 30 individual pieces.
The identity builds upon a simple typographic lock-up and a single, solid yellow. This backdrop contrasts the 2016 show identity’s warm gradient. As a representation of 16 different graduate programs, it was important that this identity system highlight connections between all MICA artists. To achieve this, we overlaid the structural base with a system of linear forms, inspired by the Bauhaus’ complex interpretation of shapes.
“Part of the Bauhaus Legacy is the attempt to identify a ‘language of vision,’ a code of abstract forms...” -Ellen Lupton and Abbott Miller, ABC’s of the Bauhaus
This project's “code” can be divided into two: basic geometric shapes represent the solid theory taught at MICA, while organic shapes represent the passion, originality, drive, and spirit that give all art life.