After several drafts from each designer, this true team effort was selected by our clients in the MICA Graduate Office. Created over six-months, the project encompassed more than 30 individual pieces.
The identity builds upon a simple typographic lock-up and a single, solid yellow. This backdrop contrasts the 2016 show identity’s warm gradient. As a representation of 16 different graduate programs, it was important that this identity system highlight connections between all MICA artists. Despite our different fields, we all are here to grow and push our practice. To achieve this, we overlaid the structural base with a system of linear forms, inspired by the Bauhaus’ complex understanding of shapes.
As Ellen Lupton and Abbott Miller explain in their book ABC’s of the Bauhaus, “part of the Bauhaus Legacy is the attempt to identify a ‘language of vision,’ a code of abstract forms...” Our own “code” can be divided into two types of forms: basic geometric shapes represent the solid theory taught at MICA; organic shapes represent the passion, originality, drive, and spirit that give all art life.
This project was created alongside Ninad Kale and Claire Moore. Creative Direction by Jennifer Cole Phillips. Special thanks to Erin Jakowski, Kristian Bjornard, and Jason Gottlieb.