Imaginary Museum Branding

Students were tasked with imagining a new museum, then creating a versatile brand. My brand was the Ghost Museum, a high-tech take on a historical and spooky subject. The Ghost Museum exists to "encourage presence of mind and presence of spirits."

Exhibition Posters

The type-based mark is made to look like a glitch, a reference to pop culture's tendency to show spirits interacting with screens. This speaks to the museum's use of technology in their exhibits. This effect is mimiced through a black bar motif, along with images that were edited in their source code to create actual glitches.

Exhibition Posters Interior Signage Branded Tote Bag Museum Ticket Staff ID Exhibition Wall Image Treatment