As an experience is made up of a combination of moments and decisions, all of which must work together, the visual system for this program is also modular. Circles come together to hold the words, to expand its meaning, and to frame the mark. A geometric sans serif is used in the wordmark to highlight the repeating circular forms in the program name.

The client described their work as equal parts science and art, so linear elements indicating measurements and formal analysis are used as a motif. The final system was applied across a website, email templates, and supporting digital collateral.