Ruff'n Rawsome Identity

Visual identity system for a small business. The client asked for something with a bit of irreverance, so we played around with integrating censor marks into the icon system. Designs included one primary mark, a system of icons, a pattern, color scheme, and multiple packaging designs.

Animated Logo
Treat Packaging

"I am OBSESSED with the logo!! I love it so much, it's perfect! Love, love, love. I also love the layout on the shampoo. This is incredible! Thank you!"

icons
  • Dry Shampoo Ad
  • Jerky Ad
  • Digital Ad